blue glass bottle beside white towel

Celebrating Shampoo Ingredients During National Shampoo Week

National Shampoo Week takes place from June 7th to the 13th, and naturally, Jedwards is celebrating by highlighting a handful of high-quality ingredients beneficial in shampoo formulation!

An easy way to start formulating shampoo is with a ready-made base! Our COSMOS certified Shampoo Base from Stephenson is a pre-thickened liquid enriched with Aloe Vera. It is free of sulfates and parabens to result in a clean-non-chemical product for hair, simply requiring the addition of fragrance or essential oils of one’s choice.

Shampoo Base (COSMOS Compliant)

Plant oils and butters are an vital hydrating element for shampoos, especially as more consumers seek out natural ingredients. Argan and jojoba oil are two of the most desired oils for haircare due to their lightweight, non-greasy properties. Heavier ingredients such as coconut oil and shea butter are chosen for products targeting severely damaged and dried follicles.   

Essential oils are a staple in majority of cosmetics, desired for their natural aroma and sanitizing qualities. In shampoo, they not only add fragrance but are beneficial to the hair and scalp. Tea tree oil is one of the most popular oils in haircare, praised for alleviating dandruff and irritated scalps. Lavender, chamomile, and neroli oil are ideal for floral-themed shampoos, while rosemary and cedarwood are intended for spicier, earthy blends.

While the front label informs you all about the scent and targeting, the back of the bottle lists some lesser-known ingredients that are vital to the formulation.

Cocomidopropyl betaine, frequently shortened to CAPB, is a coconut-derived surfactant, boosts and stabilizes foam, cleanses the hair and scalp, and thickens the product. It is the most popular choice for secondary surfactants.

Guar gum powder and xanthan gum are widely used in the personal-care realm to increase viscosity and stabilize foam. Our stearic acid, derived from a vegetable-based fat source, is also a prevalent thickener and stabilizer.

Fatty alcohols such as cetyl alcohol are frequently used as an emollient, emulsifier, and a thickener in various formulations. Cetyl alcohol and cetyl stearyl alcohol add a conditioning element to shampoos while also improving the texture.

Humectants are moisture-retaining and preserving substances. This is particularly important in cleansing products as they balance out any dryness that may be caused by other agents in a formulation. Glycerin, propylene glycol, and sorbitol are among the most sought-after humectants.

There are countless ways to create the ideal shampoo for one’s hair type. View our full catalog of products for cosmetic formulations and haircare treatments at